Advertising now! : TV commercials

光盘介绍

作者：JuliusWiedemann
出版社：Taschen
出版时间：2009
ISBN：3822840297,9783822840290
中图法分类号：LF32
语种：不详
主题词：Televisioncommercials.
版次：不详
分类：中图法导航
从编：不详
丛书名：不详
索书号：不详
简介：AsseenonTV!FromAppleandAuditopublicawareness,theverybestoftodaystelevisionadsThoughmostofuschangethechannelormakeatriptothebathroomduringcommercialbreaks,thereareactuallyadsouttherethataremorelikethought-provokingshortfilmsthanthepushy,one-dimensional,in-your-faceadsweknowandhate.WhetheritsanadforthelatestNikesneakerortoraiseawarenessaboutthehazardsofspeeding,acommercialhaslottocommunicateinunderaminute,andittakesthesharpestcreativemindstofigureouthowtoexecuteadsthatareentertainingandeveneyeopeningwhilegettingthemessageacross.Thisguideroundsupthebestcommercialsofrecentyears.Chaptersareorganizedbysubject,suchassocio-political,foodandbeverage,cars,technology,andmedia,andindividualentriesincludescreenshots,artdirectorbriefings,pre-productionmaterial(suchassketchesandstoryboards),andafactsheetlistingtechnicaldetails.Thisbookisamust-havenotonlyforcreativeprofessionals,butalsoforanyonewhosinterestedininventivecommercialsandwhatgoesintomakingthem.AlladsfeaturedinthebookareontheincludedDVD.

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